I. General Trends & Industry Terms
Airbrush Makeup (Product/Technique)
Makeup applied using an airbrush gun. Creates a smooth, flawless finish. Often used for weddings, HD photography, and special events. Focus is on achieving a camera-ready, poreless effect.
Professional airbrush makeup application
Variations
Airbrush Foundation (water-based, silicone-based), Airbrush Blush, Airbrush Contour/Highlight
Bridgerton Beauty/Regencycore (Trend/Style)
Inspired by the Netflix series, characterized by glowing skin, flushed cheeks, rosy lips, and romantic, soft aesthetics. Often includes updos, braids, and hair accessories.
Regency-inspired makeup look
Associated Products
Cream Blush, Lip Tints, Illuminating Primers, Shimmer Eyeshadows
Clean Beauty (Trend/Philosophy)
Products formulated without specific potentially harmful ingredients (e.g., parabens, sulfates, phthalates, synthetic fragrances, mineral oil). Focus on natural, ethically sourced ingredients.
Impacts
Product selection, marketing, and brand values
Subtrends
Vegan Beauty, Sustainable Packaging, Cruelty-Free
Cruelty-Free / Vegan Beauty (Product/Ethical)
Products not tested on animals. Often certified by organizations like PETA or Leaping Bunny.
Certification
Look for logos on packaging, such as "Cruelty-Free" or "Not Tested on Animals"
Popular Brands
Too Faced, Urban Decay, Tarte Cosmetics, Fenty Beauty
Digital Beauty (Trend)
Beauty trends, techniques, and tutorials primarily disseminated via social media. The rise of virtual makeup applications, augmented reality (AR) try-ons, and AI-driven beauty tools. Brands using AR filters on social media platforms.
Platforms
Instagram, YouTube, Pinterest, TikTok.
Tools
Virtual try-on apps, AI beauty assistants, AR filters
Impact
Influencer marketing, product reviews, tutorials, virtual try-ons, online consultations.
Effortless Beauty (Trend/Style)
Natural, "no-makeup makeup" look. Enhances features with minimal product. Emphasis on skincare and a healthy complexion.
Key Products
Tinted moisturizers, cream blushes, lip tints, brow gels.
Festival Makeup/Glittercore (Trend/Style)
Bold, colorful, and often glittery makeup looks associated with music festivals. Includes bright eyeshadows, face gems, and body glitter.
Festival Makeup/Glittercore technique demonstration
Key Products
Glitter gels, face jewels, neon eyeliners, body glitter.
Popular Festivals
Coachella, Glastonbury, Tomorrowland.
Glam (Style)
A bold, dramatic makeup style characterized by heavy eye makeup, bold lips, and a flawless complexion. Often includes false lashes, contouring, and highlighter. High-impact, sophisticated makeup. Defined features, bold colors, often glitter, false lashes.
Key Products
Full-coverage foundations, bold lipsticks, dramatic eyeshadows, false lashes.
Occasions
Special events, photoshoots, and creating a dramatic look. Evening events, parties, photoshoots.
High-Definition (HD) Makeup (Term/Technique)
Makeup designed for high-definition cameras. Focuses on creating a flawless, natural look that appears smooth and even on camera. Often used in film, television, and photography.
HD Makeup Look Demonstration
Key Products
HD foundations, setting powders, and primers.
Application Techniques
Light layers, blending techniques, and using specific tools for a flawless finish.
Inclusive Beauty (Trend/Philosophy)
Focus on diversity and representation in beauty products, marketing, and campaigns. Brands creating products for a wide range of skin tones, types, and cultural backgrounds.
Key Aspects
Diverse shade ranges, inclusive marketing, and representation in advertising.
Popular Brands
Fenty Beauty, Huda Beauty, MAC Cosmetics.
Microblading/Microshading/Powder Brows/Ombre Brows (Technique/Procedure)
Semi-permanent makeup techniques for enhancing eyebrows. Microblading uses a handheld tool to create hair-like strokes, while microshading uses a machine to create a soft, shaded effect. Powder brows create a soft, powdered look, and ombre brows feature a gradient effect.
Techniques
Microblading, Microshading, Powder Brows, Ombre Brows.
Benefits
Long-lasting results, defined brows, and reduced daily makeup application time.
Related Terms
- • Brow Mapping
- • Brow Tinting (stains the brow hairs)
- • Brow Lamination (lifts and sets brows)
Minimalist Beauty (Trend/Style)
Simplified routines, emphasizing skincare and a few key makeup products to enhance natural features. Prioritizes healthy skin and natural-looking makeup.
Nude/Neutral Makeup (Style)
Makeup using shades close to natural skin tones. Creates a subtle, enhancing look. Versatile for everyday wear and professional settings.
On-Demand Beauty (Service)
Beauty services provided at clients' locations (homes, offices, event venues). Requires flexibility, mobility, and excellent time management.
Platforms
Mobile Apps, freelance platforms
Benefits
Convenience, personalized service, and flexibility in scheduling.
Skinimalism (Trend/Style)
Focusing on a minimalist and simplified approach to beauty, primarily prioritizing skincare for a healthy complexion. Similar to "no-makeup makeup" but emphasizes glowing skin.
Key Products
Tinted moisturizers, lightweight foundations, cream blushes, and lip tints.
Application Techniques
Focus on enhancing natural features with minimal products.
Sustainability (Trend/Philosophy)
Focus on environmentally friendly practices in beauty. Minimizing environmental impact through eco-friendly packaging, responsible sourcing, reducing waste, and ethical manufacturing practices.
Key Aspects
Sustainable sourcing, eco-friendly packaging, cruelty-free products.
Popular Brands
Lush, RMS Beauty, Ilia Beauty.
Impact
Consumer demand for sustainable products, brand transparency, and ethical practices.
Wellness (Trend/Philosophy)
Focus on holistic well-being, including mental health, self-care, and mindfulness. Emphasizes the connection between beauty and overall wellness.
Key Aspects
Self-care rituals, mindfulness practices, and mental health awareness.
Impact
Increased focus on self-care, mental health, and holistic beauty practices.
MUAMakeup Artist
Extremely common on social media, hashtags, and in online discussions.
GRWMGet Ready With Me
Common in video content where makeup artists or influencers document their getting-ready process.
BaddieBaddie
Used to describe someone who is confident, stylish, and attractive, often with a flawless appearance.
Beat FaceBeat Face
Refers to a flawless or expertly applied makeup look. "Her face is beat!"
Serving LooksServing Looks
Describes someone who is presenting a strong, stylish, or attractive appearance, often through makeup and fashion.
SlaySlay
To look exceptionally good or to perform exceptionally well, often used in the context of makeup and fashion. "She slayed that look!"
SlivingSliving (slang)
A combination of "slaying" and "living," popularized by Paris Hilton. It means to live your best life while looking fabulous. Living a stylish, luxurious, and successful life. Can be related to makeup looks and overall aesthetics.
II. Makeup Products & Techniques
BB Cream
"Beauty Balm." Tinted moisturizer with light coverage, skincare benefits (SPF, hydration, antioxidants), and often anti-aging properties.
Key Ingredients
Hyaluronic acid, SPF, Vitamins
Blush Draping
Applying blush to the cheekbones, temples, and sometimes eyelids. Creates a sculpted, lifted effect.
Blush draping technique demonstration
Goal
Enhance cheekbones, create a cohesive look, and add dimension
Bronzer
Creates a sun-kissed glow or contour.
Variations
Powder bronzer, cream bronzer, liquid bronzer
Techniques
Sculpting, all-over glow
Brow Gel (Product)
Grooms, shapes, and sets eyebrows. Available in tinted or clear formulas.
Types
Clear brow gel, tinted brow gel, fiber brow gel, brow mascara
Application Techniques
Brush through brows in an upward motion for a natural look
Benefits
- • Holds brow hairs in place
- • Adds volume, definition and color
- • Creates a polished look
Color Correcting
Neutralizing skin imperfections with specific colors.
Color Wheel Guide
- • Green (redness)
- • Yellow/Peach (dark circles)
- • Purple (yellow undertones)
Product Forms
Primers, concealers, color-correcting sticks/palettes.
Concealer (Product)
Covers blemishes, dark circles, and imperfections. Provides full coverage for specific areas.
Tip: Must match skin tone and undertone for a natural look.
Tip: Must match skin tone and undertone for a natural look.
Types
Liquid concealer, cream concealer, stick concealer, pot concealer
Application Techniques
Dabbing with a brush or sponge, blending edges for a seamless finish
Cream Blush
Cream-based blush for a natural, dewy finish. Provides a soft, blendable color.
Application Techniques
Apply with fingers or a brush, blending onto the apples of the cheeks and upwards towards the temples
Benefits
Long-lasting, natural dewy finish, buildable color, and easy to blend
Contouring
Sculpting the face using darker shades to create shadows.
Product Forms
Powder contour, cream contour, contour sticks
Placement
Hollows of cheeks, jawline, temples, sides of nose
Cream-to-Powder
A hybrid formula that starts as a cream and sets to a powder finish. Provides the blendability of cream with the matte finish of powder or a Foundation or concealer with a creamy texture that dries to a powder finish. Offers a smooth, long-wearing base.
Application Techniques
Apply with a brush or sponge, blending evenly for a smooth finish
Benefits
Long-lasting, matte finish, controls shine, offers good coverage, and easy to apply
III. Beauty Salon & Makeup Business Terms
Appointment Management System
Software for scheduling appointments, managing client information, and sending reminders.
Features
Online booking, calendar integration, automated emails/texts, client database
Examples
Booksy, Vagaro, Square Appointments, Acuity Scheduling
Editorial Makeup
Makeup for photoshoots, film, and other visual media. Often characterized by creative and artistic looks.
Skills Required
Understanding lighting, working with photographers/directors, creating unique looks
IV. Skincare Terms
Acne
A common skin condition that occurs when hair follicles become clogged with oil and dead skin cells.
Treatments
Topical treatments, oral medication, and professional treatments
Antioxidants
Substances that protect cells from damage caused by unstable molecules known as free radicals.
Examples
Vitamin C, vitamin E, and green tea extract
V. Key Success Factors
Stay Informed and Adapt
Be a student of the industry, monitoring trends, competitors, and new products constantly.
Activities
Attend trade shows, read beauty blogs and publications, follow influential artists
Skill Development and Specialization
Master fundamental makeup techniques and consider specializing in a niche area.
Requirements
Continuous training, certifications, and workshops